Dear Hotel Manager,
Tour operators and travel designers judge your hotel on what your guests write. This film, under three minutes, shows you what they will see, before they see it.
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Your hotel is rated 4.6.
The team is good. The rooms are full most nights. And yet a regular doesn't come back. A tour operator leaves you out of next summer's programme. A travel designer stops sending her clients.
Nobody tells you why. The reason is usually sitting in your own reviews.
We investigated every review on every platform for the hotels we cover. Guests reported hidden fees at 72.7% of them. Aggressive or hostile staff at 46.8%. Thin walls at 35.1%. Broken air conditioning at 34.0%.
None of it moves the average much. All of it moves the next booking.
See your hotel the way buyers do
My name is Ben Racz. I run Hotel Shortlist. We do forensic due diligence on hotels. We offer it to tour operators and travel designers, to decide where they send their clients. You can use it to see your hotel the way they will see it, before they decide.
A dashboard gives you a score. We give you what is underneath it. What guests love and what they complain about, quoted and dated. The rating, month by month, so you can see whether last spring's renovation shows up in what guests write, or only in the budget.
Your competitive set
Then the part no dashboard sells you. Name five competitors, and we run the same forensic check on them. When the hotel across the street climbs three tenths of a point in one season, you'll know whether it renovated or simply collected a great many five-star reviews in one month. A spike like that stands out. So does a busy hotel that suddenly goes quiet.
Every month you get a written digest, for you and for the hotels you compete with: the whole review history, and what changed in the last month, across every platform. The members’ version covers Google alone, once a year. This one is every platform, every month.
What it costs
You pay per property, per month, and the more hotels you watch, the less each one costs. Your own hotel alone, €468 a month. Add one competitor, and each costs €292. Yours and five competitors, €138 each. Ten properties, €98 each. Any number in between, on the same smooth scale.
Your own hotel, free
Start with your own hotel. Send me its name and I'll run the check for free, inside a week. If it comes back clean, you have it in writing. If it doesn't, you heard it from me, in a private report, with time to fix it before the next season. Either way, it doesn't cost you anything.
Ben Racz, Founder, Hotel Shortlist — |
Real pages from real reports
Every review, on every platform, for every year, turned into a verdict you can act on. Tap a page to open the whole report, and zoom in as close as you like.
The verdict comes first. Flags are named up front: here, pest reports and elevated noise complaints.
ABaC Barcelona · open the report
What guests love and what to watch for, in their own words.
ABaC Barcelona · open the report
Serious complaints pulled out of the noise. Four of them, at a hotel rated 9.4 on Booking.com.
Mandarin Oriental Milan · open the report
Every month of reviews since 2016: the average, the trend line, the volume, and where pest mentions fall. Spikes and silences stand out.
Mandarin Oriental Milan · open the reportThe full sample reports
Pay for the properties you watch. The more you watch, the less each one costs.
A written monthly digest for you and the hotels you compete with: the whole review history and what changed since the last one, across every platform.
Any number in between, on the same smooth scale. Prices in euros, excluding VAT.
For your colleagues, your boss, or yourself later.
Open the deck
Hotel Shortlist, for Hotel Managers
The short version in slides: what we find, how it works, what it costs, and a link back to the film.